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Why The Purest Co Is The Number One Bird’s Nest Brand In Singapore Today

By Justin Chiam, co-founder of The Purest Co

The Purest Co was founded by myself and a schoolmate in 2019, and the idea for the brand was one borne out of necessity. In late 2018, my wife and I were expecting our first child, and I wanted to provide bird’s nest as part of a nutritional diet throughout her pregnancy.

What I found was that many of the brands that I had considered at that time, brands who have been in Singapore for decades, were not able to provide me with the information and peace of mind that I needed in order to let my wife consume their products.

Even simple questions like “how much bird’s nest is in each bottle” or “where are the bird’s nest from” were left unanswered, with one brand even telling me that that information was a trade secret.

I felt that there was a gap in the market for a brand that was transparent in their products and willing to be upfront about their sources. Hence, I co-founded The Purest Co to produce bird’s nest products with the firm commitment to always be upfront to our customers as to where our bird’s nest are from and exactly how much bird’s nest goes into each bottle.

In addition, I will never forget why the brand was founded in the first place - which is to provide the highest quality bird’s nest products for my wife and our loved ones. My wife still taste-tests every new product that we introduce, which is just as well, considering we are currently expecting our second child! 

What Makes The Purest Co Better Than Singapore’s Traditional Brands

Whenever we speak to new customers of the brand, we always ask them one question:

Which other brands were you considering before you tried us?

The answer is almost always the one brand with the longest history in Singapore, the one you have in your head right now.

At The Purest Co, we don’t have a 100 year old history nor do we have our own Traditional Chinese Medicine practitioners.

What we do have is a mindset that nothing is impossible and constrained by what we’ve done in the past. We are willing to experiment with new product flavours like pearl & collagen or black goji and listen closely to customer feedback to tweak our products.

Flavours such as our sugarless bird’s nest were introduced through direct communication from customers who said that it would be beneficial for those with diabetes. Additionally, in May 2021, after extensive customer feedback, we decreased the sweetness of our pandan flavour by 10%. We listen to the customer because we are learning, and we hope to always be learning.  

Additionally, compared to large traditional brands, we don’t have hundreds of retail outlets or thousands of employees.

However, this leanness allows us to offer the best prices and pass on cost savings to our customers. We are upfront about the quantity of bird’s nest we put in each bottle because we know that we are offering great value for the amount and the quality of our products.

Lastly, compared to other traditional brands, we don’t have a dozen product choices in categories such as herbal jelly, chinese herbs, soups, seafood, chia seeds, or chicken essence.

All The Purest Co has are three categories, with 80% of our products being in bird’s nest. We are a focused brand that spends all our time thinking about and improving our bird’s nest products.

In that way, we feel that we are a much more specialized bird’s nest company. 

Take a look at our bird’s nest product collection here:

Why You Should Try The Purest Co Today

Here are the top 3 reasons why you should try our bird’s nest

Quality

Value

Taste

1. Quality

At The Purest Co, we pride ourselves on producing the most nutritious ready-to-drink bird’s nest products in Singapore. Our partners and suppliers have been leaders in the industry for decades and have honed their craft through the production of hundreds of thousands if not millions of bottles of bird’s nest.

We only source our bird’s nest from reputable and ethical suppliers from Malaysia and Indonesia, and ensure that all our processing is done here in Singapore. Unlike other brands that may save costs by outsourcing production in nearby countries, we are a local brand who makes sure we can visually supervise each step of the cooking process here in Singapore.

The Purest Co’s products are produced in a HACCP certified and Singapore Food Agency approved facility and with no artificial flavours. Additionally, we utilize small batch processing - this ensures that you get the freshest bird’s nest that you can possibly get.

"It's really nice and refreshing...and it's not too sweet with lots of texture inside"
Mongchin Yeoh, Singapore

2. Value

Why?

If they did, you’d be able to compare prices between the brands accurately, and figure out which brand would be the most value for money. You would also have a rough idea of how much each company is making per bottle.

At The Purest Co, we do things differently. Each standard flavour bottle contains nine (9) grams of bird’s nest, which is almost two whole nests.

We are upfront about this because we know that that value is hard to beat.

Although we won’t make as much money as other brands on each bottle, we are confident that by providing the quality and value to our customers, they will be back for more.

In fact, more than 1 in 2 customers return to The Purest Co after trying it for the first time. We believe that by focusing on providing the best value, we can be more successful in the long run.


 

"Great quality products. I bought two boxes as gifts for my parents and they love it. Shipping was on time and as expected. Thank you."
Ninfa E.

3. Taste

You can provide the most nutritious and best value bird’s nest products, but if it doesn’t taste good, it would be pointless.

Our standard flavour bottles went through dozens of iterations before we landed on the taste today. From the countries we source our rose from, to the number of slices of ginseng we put in our bottles - each factor has been considered and taste tested to the exacting standards and tastes of our customers in Singapore.

And over tens of thousands of bottles sold later, one key review is of the superior taste of our bird’s nest products.

In addition, we constantly ask for customer feedback to tweak and improve our recipes where possible, even for flavours that have been around for years. Lastly, each batch that is produced goes through a random taste-test process that ensures the taste of each bottle is consistent and exactly how we want it to be.

Over the past few months, there has been a renewed interest in the bird’s nest industry in Singapore, and more and more brands have entered the market. With this interest, The Purest Co has been featured in a number of articles as one of the up and coming Singaporean brands to look out for.

Try The Purest Co Products Risk-Free

Bird’s nest can be an expensive product, and we know that trying a product for the first time can be daunting. To show that we stand behind the quality of our products, we offer a risk-free guarantee for all customers.

If for any reason you are unhappy with your purchase, let me know at support@purestnest.com. I’ll respond within 24 hours and arrange to pick up your unfinished bottles (even half empty) at our cost and refund you your entire purchase price.

"The Purest Co is upfront about how much bird’s nest there is in each bottle – nine grams or nearly two nests.
“We decided early on that we would never use ingredients such as white fungus or seaweed that mimic the texture of
bird’s nest in our products,” says Mr Ho."

- The Business Times

"Unlike many RTD bird’s nest brands that label their product by total weight – sugar, water, and all – The Purest Co. lists the grammage of pure bird’s nest that goes into each bottle. With 40,000 bottles of bird’s nest sold in a span of 18 months, the proof is in the pudding."

- The Peak

Check out our bird’s nest collection here:

Summary

The birds nest is not too sweet and good amount of birds nest was added. I love consuming it daily !
Yeo K.Y, Singapore